MAAP Retail Stores
MAAP: Powering Global Growth with People Counting
Discover how MAAP leveraged Cohera-Tech's solutions to scale their physical retail presence worldwide.
[Source: MAAP]
The Challenge:
When MAAP, the globally-recognised performance cycling apparel brand, opened its first store in Melbourne, Australia, in 2022, they needed to understand key operational insights. The primary challenge was to gain crucial visitor traffic insights and identify peak trading hours to optimize staffing and store performance.
The Solution:
Cohera-Tech partnered with MAAP to provide a seamless people counting solution that scaled alongside their rapid global expansion. Our cloud-based Vemcount reporting solution gives MAAP's local store managers real-time footfall data, while their Head Office in Melbourne maintains a comprehensive overview of all stores worldwide. This solution provides continuous, 24-hour access to global insights.
The Results:
By leveraging Cohera-Tech's insights, MAAP has been able to make better-informed decisions. They can now optimise staff scheduling to match customer behaviour and measure the effectiveness of retail-focused marketing campaigns with precision. This data provides a powerful tool for strategic decision-making, which has become a key ingredient in MAAP's continued global success.
One of the key reasons MAAP partnered with Cohera-Tech, was our need to scale our Retail global footprint quickly and efficiently, from Berlin to Los Angeles and many countries in-between. Cohera-Tech made this possible via their streamlined Procurement, Deployment & Activation processes. I could not have done this without their support.
Justin Hansen
MAAP IT Operations Manager
