brunswick baths

Active Merri-bek Aquatic Centres

Active Merri-bek Aquatic Centres, VIC

In October we delivered our market leading people counting solution at 3 iconic Melbourne community venues – Brunswick Baths, Coburg Olympic and Pascoe Vale outdoor pools. These facilities have been essential community destinations for over 60 years, and now their managers have more information than ever to help them understand their customer behaviour - How, why and when people do people choose to visit the pool?

The City of Merri-Bek and the YMCA run these facilities and both are long standing customers of Cohera-Tech. With the warmer weather approaching (allegedly!), we were given a very specific brief on how they wanted to improve their business operations – we were asked to provide data and analytics on a range of metrics, but they were particularly interested in the correlation between higher temperatures and customer attendance at these iconic pools. It’s no secret that the summer heat affects customer behaviour in all sorts of ways – but at what point does the data indicate that families feel that it’s time to go swimming? We are now looking forward to helping our clients answer that question more fully and believe this will significantly enhance decision making around opening hours and staffing levels. We believe the improvements in customer experience will be tangible.

We were delighted to assist and now provide reports in 15-minute increments that shows what happens to customer traffic when the external temperature rises. We hope that with this information, families in Melbourne’s North can now benefit from improved service and efficiency when they look to take refuge from the heat.

If you want to know how Cohera-Tech can help you to make smarter and better decisions to improve your business operations and customer experience, contact us on [email protected] or 1800 094 210.