Understanding Your EOFYS Retail Data
What Your Sales Figures Aren't Telling You
End-of-Financial Sales are done and dusted for another year. The reports are in, but sales figures only tell you what happened, not why one store outperformed another with the same stock, staff and marketing spend. That's where foot traffic analytics changes the conversation.|
Beyond the Headcount
People counting has moved well past a simple number at the door. Cohera-Tech installs and calibrates people counting systems across retail stores and shopping centres all over Australia and NZ. These systems count every visitor with well over 99% accuracy, filter out staff, and do it all without cameras that identify faces or collect personal data. It's anonymous people counting by design and fully privacy compliant.
Why Foot Traffic Analytics and Sales Need to Sit Together
A visitor count alone is useful context. Paired with sales data, it becomes something else entirely. Cohera-Tech, powered by Vemco Group, is the local team that installs, connects and looks after it all across Australia and New Zealand. Vemcount is the people counting software behind the numbers, and VemFusion is the layer that connects it to a store's POS system, so visits and transactions sit in one dashboard.
Vemcount integrates with a number of popular POS systems worldwide, but not every till in Australia plays straight out of the box. Silvershop's jewellery stores are a case in point. Our team built the connection into their Retail Express POS so that hourly sales data flows in automatically, no manual exports needed.
Universal Store's setup is one we built and still look after. Alongside their POS feed, they upload rostered hours nightly via FTP, giving regional managers a daily and week-to-date read on every store, and Head Office the same view rolled up across all regions. It only works this well because someone local is maintaining it, not because it's a default template.
Visits and sales are only two pieces of the picture. Here is a shortlist of key metrics in Vemcount, what they actually tell you, and how you can act on this data.
Quick Reference: What to Watch Post-EOFYS
Metric | Primary Focus | Best Action to Take |
|---|---|---|
Foot Traffic | Baseline popularity, peak hours and seasonal trends | Align staffing to peak hours; compare performance across store and reg |
Capture Rate | Marketing and curb appeal | Refine storefront windows, signage and visual merchandising |
Conversion Rate | Sales performance, pricing and average spend per transaction | Train staff on upselling; review pricing and stock availability |
Dwell Time & Heatmaps | Store layout efficiency | Move high-margin items to popular zones; fix dead space |
Queue Length & Wait Times | Customer service quality | Deploy flexible checkout staff when queue alerts trigger |
Turning the Numbers Into a Decision
Weak conversion with strong traffic points to a floor or training issue, not a marketing one. Weak capture rate can point to the storefront itself, the windows and signage, rather than anything happening inside. Heatmaps help flag the dead zones nobody walks through, and queue alerts tell you when to open another register before customers walk out.
The same occupancy software that tracks live customer numbers can flag an overstaffed Tuesday or an understaffed Saturday, turning rostering into a data decision instead of a guess. Understanding customer behaviour this closely, not just what sold but who walked in and what they did next, is what separates a good sale from one you actually understand.
Read It Properly, Not Just Once
EOFYS data is only valuable if someone actually reads it, and that's usually where retailers are left to work it out alone. Cohera-Tech's local team, backed by Vemco Group's global platform, handles the consultation, the install, the custom integration work when a POS system doesn't cooperate, and the ongoing reporting, across Australia and New Zealand. Global tech, run by local people who pick up the phone. If your post-EOFYS numbers raised more questions than answers, let’s start the conversation. Request a demo today.
